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When Business Intelligence meets philanthropy
On June 15, the 30th edition of the Collège de Lévis Foundation Golf Tournament took place. An event that brought together 160 golfers, most of them Collège de Lévis alumni. The tournament raised more than $65,000 which will help present and future students gain access to this renowned institution.
For my part, I had the opportunity to wear more than one hat during this event. I had the opportunity to be part of the tournament’s organizing committee, in addition to participating as a partner, accompanied by my great team at ventriloc. As experts in data valorization, ventriloc took on the challenge of collecting golf data from the tournament and sharing the resulting statistics with golfers. Analytics is now ubiquitous on the professional golf circuit, but there’s nothing stopping us from having fun analyzing swings at a charity tournament.
But how do we manage to collect this data, you will ask me? Ventriloc equipped itself with a Garmin R10 momentum sensor. Having already owned a Garmin Forerunner 955 watch, I was very confident that the sensor technology would help us share some very interesting insights with golfers. And we were not disappointed when for each momentum captured, we obtained 26 different measures.
Well installed at the teeing ground of hole #3 of the Golf de Lévis, we captured all the tee shots of the golfers who passed. In addition, we offered them a very simple little contest: Estimate your hitting distance (carry) before hitting and those who obtained a real distance, calculated by the sensor, at +/- 20 yards, were eligible for the post-tournament draw.
